Sigrid interview: ‘Making pop is like a treasure hunt’

SigridImage copyright Francesca Allen
Image caption “My vision is to make interesting pop music that has a nerve to it”

“Writing a good pop tune is difficult,” says Sigrid, the Norwegian pop star who’s just won the BBC’s Sound of 2018.

“It’s a challenge, but it’s a good one – and when you find that one brilliant hook, it’s the best feeling.”

The 21-year-old only started writing music four years ago, when her brother – who’s also a musician – invited her to play a show with him, on the condition she stopped playing Adele covers.

“I guess he figured out I had something in me, and I just needed that little push,” she told the BBC earlier this year.

It certainly worked.

The then-teenager’s first song, Sun, was playlisted on Norway’s national radio station and, after a brief break to finish school, her next set of demos sparked a record label bidding war.

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Media captionSigrid tells us about her childhood and performs a rare acoustic version of Strangers.

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